Marketing Strategy

Buyer Persona

Building An Evergreen B2B Buyer Persona For Your Tech Startup

Know your customers inside-out with this simple guide  I don’t have the time to build a buyer persona for my B2B company. I am just starting out, so I should just focus on getting customers now. This is a common reason (excuse) cited by founders or the marketing lead of tech companies for not building a B2B buyer persona We see this even more so in B2B companies, where some… Read More »Building An Evergreen B2B Buyer Persona For Your Tech Startup