Content Marketing

Drive revenue with content marketing and not just web traffic Content is king. Not many companies would have agreed with this merely a decade ago. In contrast, companies today are spending a big part of their marketing budget on content marketing. Not surprisingly, 82% of marketers surveyed by Hubspot actively use content marketing, with 70% of marketers actively investing in it.  Despite deploying resources to content marketing, many companies are… Read More »Revenue, Not Traffic Is The Ultimate Content Marketing Goal (What Tech Companies Can Do)

Ad spend has very little to do with success in b2b content marketing  “How do I generate leads for my B2B tech startup?”  That is the million-dollar question for every tech startup, and I would argue even more so for a B2B tech startup. However, I would like to modify this question and turn it into a billion-dollar question instead.  “How do I generate qualified leads with minimal ad spend… Read More »B2B Content Marketing For A Tech Startup- A Complete Guide