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content marketing revenue

Revenue, Not Traffic Is The Ultimate Content Marketing Goal (What Tech Companies Can Do)

Drive revenue with content marketing and not just web traffic Content is king. Not many companies would have agreed with this merely a decade ago. In contrast, companies today are spending a big part of their marketing budget on content marketing. Not surprisingly, 82% of marketers surveyed by Hubspot actively use content marketing, with 70% of marketers actively investing in it.  Despite deploying resources to content marketing, many companies are… Read More »Revenue, Not Traffic Is The Ultimate Content Marketing Goal (What Tech Companies Can Do)

linkedin cold outreach

Why You Fail At LinkedIn Cold Outreach And How To Fix It

Go from 0 to $100,000 MRR using only LinkedIn cold outreach Generating B2B leads is time-consuming and draining. Anyone who tells you otherwise either has an established industry track record already or has not done lead generation themselves.  68% of marketers still struggle with lead generation (CSO Insights) Furthermore, only 7% of salespeople surveyed by Hubspot said leads they received from marketing were very high quality.  If you are a B2B… Read More »Why You Fail At LinkedIn Cold Outreach And How To Fix It

marketing problems faced by startups

8 Marketing Problems Faced By Startups That Are (Not) Easy To Solve

Let’s discuss marketing problems faced by startups in Software, Blockchain and Artificial Intelligence We always love reading success stories. How a startup gained lots of traction from this one marketing campaign. Or how a startup became a unicorn in just a few years, with this marketing hack that they used to destroy the competition. Unfortunately, this is unlikely to be the case with your startup. Make no mistake, I am… Read More »8 Marketing Problems Faced By Startups That Are (Not) Easy To Solve

B2B Marketing

B2B Content Marketing For A Tech Startup- A Complete Guide

Ad spend has very little to do with success in b2b content marketing  “How do I generate leads for my B2B tech startup?”  That is the million-dollar question for every tech startup, and I would argue even more so for a B2B tech startup. However, I would like to modify this question and turn it into a billion-dollar question instead.  “How do I generate qualified leads with minimal ad spend… Read More »B2B Content Marketing For A Tech Startup- A Complete Guide

Buyer Persona

Building An Evergreen B2B Buyer Persona For Your Tech Startup

Know your customers inside-out with this simple guide  I don’t have the time to build a buyer persona for my B2B company. I am just starting out, so I should just focus on getting customers now. This is a common reason (excuse) cited by founders or the marketing lead of tech companies for not building a B2B buyer persona We see this even more so in B2B companies, where some… Read More »Building An Evergreen B2B Buyer Persona For Your Tech Startup