Marketing

marketing problems faced by startups

8 Marketing Problems Faced By Startups That Are (Not) Easy To Solve

Let’s discuss marketing problems faced by startups in Software, Blockchain and Artificial Intelligence We always love reading success stories. How a startup gained lots of traction from this one marketing campaign. Or how a startup became a unicorn in just a few years, with this marketing hack that they used to destroy the competition. Unfortunately, this is unlikely to be the case with your startup. Make no mistake, I am… Read More »8 Marketing Problems Faced By Startups That Are (Not) Easy To Solve

B2B Marketing

B2B Content Marketing For A Tech Startup- A Complete Guide

Ad spend has very little to do with success in b2b content marketing  “How do I generate leads for my B2B tech startup?”  That is the million-dollar question for every tech startup, and I would argue even more so for a B2B tech startup. However, I would like to modify this question and turn it into a billion-dollar question instead.  “How do I generate qualified leads with minimal ad spend… Read More »B2B Content Marketing For A Tech Startup- A Complete Guide

Buyer Persona

Building An Evergreen B2B Buyer Persona For Your Tech Startup

Know your customers inside-out with this simple guide  I don’t have the time to build a buyer persona for my B2B company. I am just starting out, so I should just focus on getting customers now. This is a common reason (excuse) cited by founders or the marketing lead of tech companies for not building a B2B buyer persona We see this even more so in B2B companies, where some… Read More »Building An Evergreen B2B Buyer Persona For Your Tech Startup