Revenue, Not Traffic Is The Ultimate Content Marketing Goal (What Tech Companies Can Do)
Drive revenue with content marketing and not just web traffic Content is king. Not many companies would have agreed with this merely a decade ago. In contrast, companies today are spending a big part of their marketing budget on content marketing. Not surprisingly, 82% of marketers surveyed by Hubspot actively use content marketing, with 70% of marketers actively investing in it. Despite deploying resources to content marketing, many companies are… Read More »Revenue, Not Traffic Is The Ultimate Content Marketing Goal (What Tech Companies Can Do)