Branding

Build a contrarian brand to stand out. Your superior product alone will not eliminate the competition. It is now easier than ever to create a product with little to no money and bootstrap a company. Big tech companies no longer command the monopoly they used to.  Furthermore, many venture capitalists and angel investors are willing to invest in a project that is little more than an idea. With enough funds,… Read More »Make Your Tech stand out by building a contrarian brand

Learn how to build a personal brand from scratch in 5 mins or less   Build your personal brand on LinkedIn. Write thought leadership articles. A marketing consultant or a PR agency might have offered this to you as part of their services At that point, you probably thought- does building a personal brand really help you as a founder or employee in a tech company? After all, if you… Read More »How to build a personal brand from scratch with these simple tips

Convincing people to vote for you has become the epitome of marketing in election campaigns Marketing has never played a bigger role in our lives than today. From choosing a dishwasher to buy or voting for the next president into a new term, election marketing campaign continues to play a crucial role in influencing our decisions. As of today (8th November 2020) Joe Biden has won the presidential election. While I… Read More »5 (Surprisingly Good) Lessons From The US Election Marketing Campaign