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Viral Marketing

How I Wrote A 20,000 Views Article With Zero Promotion

And how you can do that for your articles Having a strong audience base is an asset. Quite literally.  In this day and age, views are easily monetized and anyone who can generate a large viewership will get paid really well. Influencers on Instagram are sponsored by brands to promote their product, YouTube channels get paid according to their viewership and writer’s whose Medium articles are read widely can earn… Read More »How I Wrote A 20,000 Views Article With Zero Promotion

B2B Marketing

A Complete Guide To Content Marketing For A B2B Tech Startup

Ad spend has very little to do with success in marketing  “How do I generate leads for my B2B tech startup?”  That is the million-dollar question for every tech startup, and I would argue even more so for a B2B tech startup. However, I would like to modify this question and turn it into a billion-dollar question instead.  “How do I generate qualified leads with minimal ad spend on a… Read More »A Complete Guide To Content Marketing For A B2B Tech Startup

Buyer Persona

Building A Buyer Persona For B2B Tech Startups

Know your customers inside-out with this simple guide  I don’t have the time. I am just starting out, so I should just focus on getting customers now. This is a common reason (excuse) cited by founders or the marketing lead of tech companies for not building a buyer persona We see this even more so in B2B companies, where some marketing teams argue that they are marketing to companies and… Read More »Building A Buyer Persona For B2B Tech Startups