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AI Agents

Web3 Magic: How AI Agents and Blockchain Reshape Tech

Artificial Intelligence (AI) and Blockchain technology. Just a few years ago, these were just “buzzwords” with little to no real world application. Things have changed drastically since then. In the wake of ChatGPT’s transformative impact on bringing AI into the mainstream, the once abstract realm of AI and Machine Learning has now become widely recognized for its inherent value.  The overarching question has shifted from “What can AI do” to… Read More »Web3 Magic: How AI Agents and Blockchain Reshape Tech

Web3 Project

Web3 Comeback Chronicles: Breaking Down Projects That Have A Second Summer

Web3 is volatile. Many projects come and go. Few projects experience massive growth and even fewer projects stay around for more than 3 years. It is commonly accepted that once a project’s token price rises, it will eventually drop and stay rangebound for a really long time. So it is better for investors to invest in a token early, to “catch the first pump” since few projects have a second… Read More »Web3 Comeback Chronicles: Breaking Down Projects That Have A Second Summer

decentralized autonomous organization

Invest In Decentralized Autonomous Organizations At Your Own Peril

Photo by Asiama Junior: https://www.pexels.com/photo/unrecognizable-black-gang-in-blindfolds-on-dark-background-6568190/  In recent years, Decentralized Autonomous Organizations (DAOs) have gained widespread attention as an innovative approach to creating communities of individuals that share a common interest.  The ConstitutionDAO was created to fundraise for the purchase of an original copy of the United States Constitution. The UkraineDAO was created to raise funds for the war in Ukraine.  Suffice to say, DAOs are a great way for communities… Read More »Invest In Decentralized Autonomous Organizations At Your Own Peril

contrarian brand

Make Your Tech stand out by building a contrarian brand

Build a contrarian brand to stand out. Your superior product alone will not eliminate the competition. It is now easier than ever to create a product with little to no money and bootstrap a company. Big tech companies no longer command the monopoly they used to.  Furthermore, many venture capitalists and angel investors are willing to invest in a project that is little more than an idea. With enough funds,… Read More »Make Your Tech stand out by building a contrarian brand

content marketing revenue

Revenue, Not Traffic Is The Ultimate Content Marketing Goal (What Tech Companies Can Do)

Drive revenue with content marketing and not just web traffic Content is king. Not many companies would have agreed with this merely a decade ago. In contrast, companies today are spending a big part of their marketing budget on content marketing. Not surprisingly, 82% of marketers surveyed by Hubspot actively use content marketing, with 70% of marketers actively investing in it.  Despite deploying resources to content marketing, many companies are… Read More »Revenue, Not Traffic Is The Ultimate Content Marketing Goal (What Tech Companies Can Do)

linkedin cold outreach

Why You Fail At LinkedIn Cold Outreach And How To Fix It

Go from 0 to $100,000 MRR using only LinkedIn cold outreach Generating B2B leads is time-consuming and draining. Anyone who tells you otherwise either has an established industry track record already or has not done lead generation themselves.  68% of marketers still struggle with lead generation (CSO Insights) Furthermore, only 7% of salespeople surveyed by Hubspot said leads they received from marketing were very high quality.  If you are a B2B… Read More »Why You Fail At LinkedIn Cold Outreach And How To Fix It

marketing problems faced by startups

8 Marketing Problems Faced By Startups That Are (Not) Easy To Solve

Let’s discuss marketing problems faced by startups in Software, Blockchain and Artificial Intelligence We always love reading success stories. How a startup gained lots of traction from this one marketing campaign. Or how a startup became a unicorn in just a few years, with this marketing hack that they used to destroy the competition. Unfortunately, this is unlikely to be the case with your startup. Make no mistake, I am… Read More »8 Marketing Problems Faced By Startups That Are (Not) Easy To Solve

personal branding board

How to build a personal brand from scratch with these simple tips

Learn how to build a personal brand from scratch in 5 mins or less   Build your personal brand on LinkedIn. Write thought leadership articles. A marketing consultant or a PR agency might have offered this to you as part of their services At that point, you probably thought- does building a personal brand really help you as a founder or employee in a tech company? After all, if you… Read More »How to build a personal brand from scratch with these simple tips

B2B SaaS marketing budget

B2B SaaS Marketing With An Insanely Lean Budget

How to stretch your b2b saas marketing budget to its limit Imagine being the marketing manager of your company and your CEO comes up to you with this goal Your CEO: “10x our lead generation in 1 month or less!”  You: “Wow, how much marketing budget do I have?” Your CEO: “Can you work with USD$1,000? Will be great if you can drive lead generation with less than that” You:… Read More »B2B SaaS Marketing With An Insanely Lean Budget

US Elections 2020

5 (Surprisingly Good) Lessons From The US Election Marketing Campaign

Convincing people to vote for you has become the epitome of marketing in election campaigns Marketing has never played a bigger role in our lives than today. From choosing a dishwasher to buy or voting for the next president into a new term, election marketing campaign continues to play a crucial role in influencing our decisions. As of today (8th November 2020) Joe Biden has won the presidential election. While I… Read More »5 (Surprisingly Good) Lessons From The US Election Marketing Campaign