personal branding board

How to build a unique personal brand from scratch with these simple tips

Learn how to build a personal brand from scratch in 5 mins or less   Build your personal brand on LinkedIn. Write thought leadership articles. A marketing consultant or a PR agency might have offered this to you as part of their services At that point, you probably thought- does building a personal brand really help you as a founder or employee in a tech company? After all, if you… Read More »How to build a unique personal brand from scratch with these simple tips

B2B SaaS marketing budget

B2B SaaS Marketing With An Insanely Lean Budget

How to stretch your b2b saas marketing budget to its limit Imagine being the marketing manager of your company and your CEO comes up to you with this goal Your CEO: “10x our lead generation in 1 month or less!”  You: “Wow, how much marketing budget do I have?” Your CEO: “Can you work with USD$1,000? Will be great if you can drive lead generation with less than that” You:… Read More »B2B SaaS Marketing With An Insanely Lean Budget

US Elections 2020

5 (Surprisingly Good) Lessons From The US Election Marketing Campaign

Convincing people to vote for you has become the epitome of marketing in election campaigns Marketing has never played a bigger role in our lives than today. From choosing a dishwasher to buy or voting for the next president into a new term, election marketing campaign continues to play a crucial role in influencing our decisions. As of today (8th November 2020) Joe Biden has won the presidential election. While I… Read More »5 (Surprisingly Good) Lessons From The US Election Marketing Campaign

Viral Marketing

How To Write A Blog Post With 20,000 Views

And how you can do that for your blog posts Having a strong audience base is an asset. Quite literally. Writing blog posts that outperforms the competition is a great way to build your audience In this day and age, views are easily monetized and anyone who can generate a large viewership will get paid really well. Influencers on Instagram are sponsored by brands to promote their product, YouTube channels get… Read More »How To Write A Blog Post With 20,000 Views

B2B Marketing

B2B Content Marketing For A Tech Startup- A Complete Guide

Ad spend has very little to do with success in b2b content marketing  “How do I generate leads for my B2B tech startup?”  That is the million-dollar question for every tech startup, and I would argue even more so for a B2B tech startup. However, I would like to modify this question and turn it into a billion-dollar question instead.  “How do I generate qualified leads with minimal ad spend… Read More »B2B Content Marketing For A Tech Startup- A Complete Guide

Buyer Persona

Building A B2B Buyer Persona For Your Tech Startup

Know your customers inside-out with this simple guide  I don’t have the time to build a buyer persona for my B2B company. I am just starting out, so I should just focus on getting customers now. This is a common reason (excuse) cited by founders or the marketing lead of tech companies for not building a B2B buyer persona We see this even more so in B2B companies, where some… Read More »Building A B2B Buyer Persona For Your Tech Startup