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jiayung@alphatechmarketing.com

content marketing revenue

Revenue, Not Traffic Is The Ultimate Content Marketing Goal (What Tech Companies Can Do)

Drive revenue with content marketing and not just web traffic Content is king. Not many companies would have agreed with this merely a decade ago. In contrast, companies today are spending a big part of their marketing budget on content marketing. Not surprisingly, 82% of marketers surveyed by Hubspot actively use content marketing, with 70% of marketers actively investing in it.  Despite deploying resources to content marketing, many companies are… Read More »Revenue, Not Traffic Is The Ultimate Content Marketing Goal (What Tech Companies Can Do)

linkedin cold outreach

Why You Fail At LinkedIn Cold Outreach And How To Fix It

Go from 0 to $100,000 MRR using only LinkedIn cold outreach Generating B2B leads is time-consuming and draining. Anyone who tells you otherwise either has an established industry track record already or has not done lead generation themselves.  68% of marketers still struggle with lead generation (CSO Insights) Furthermore, only 7% of salespeople surveyed by Hubspot said leads they received from marketing were very high quality.  If you are a B2B… Read More »Why You Fail At LinkedIn Cold Outreach And How To Fix It

marketing problems faced by startups

8 Marketing Problems Faced By Startups That Are (Not) Easy To Solve

Let’s discuss marketing problems faced by startups in Software, Blockchain and Artificial Intelligence We always love reading success stories. How a startup gained lots of traction from this one marketing campaign. Or how a startup became a unicorn in just a few years, with this marketing hack that they used to destroy the competition. Unfortunately, this is unlikely to be the case with your startup. Make no mistake, I am… Read More »8 Marketing Problems Faced By Startups That Are (Not) Easy To Solve

personal branding board

How to build a personal brand from scratch with these simple tips

Learn how to build a personal brand from scratch in 5 mins or less   Build your personal brand on LinkedIn. Write thought leadership articles. A marketing consultant or a PR agency might have offered this to you as part of their services At that point, you probably thought- does building a personal brand really help you as a founder or employee in a tech company? After all, if you… Read More »How to build a personal brand from scratch with these simple tips

B2B SaaS marketing budget

B2B SaaS Marketing With An Insanely Lean Budget

How to stretch your b2b saas marketing budget to its limit Imagine being the marketing manager of your company and your CEO comes up to you with this goal Your CEO: “10x our lead generation in 1 month or less!”  You: “Wow, how much marketing budget do I have?” Your CEO: “Can you work with USD$1,000? Will be great if you can drive lead generation with less than that” You:… Read More »B2B SaaS Marketing With An Insanely Lean Budget

US Elections 2020

5 (Surprisingly Good) Lessons From The US Election Marketing Campaign

Convincing people to vote for you has become the epitome of marketing in election campaigns Marketing has never played a bigger role in our lives than today. From choosing a dishwasher to buy or voting for the next president into a new term, election marketing campaign continues to play a crucial role in influencing our decisions. As of today (8th November 2020) Joe Biden has won the presidential election. While I… Read More »5 (Surprisingly Good) Lessons From The US Election Marketing Campaign

Viral Marketing

How To Write A Blog Post With 20,000 Views And Drive Growth

And how you can do that for your blog posts How to write a blog post that has an engaged audience? Having a strong audience base is an asset. Quite literally. Writing blog posts that outperforms the competition is a great way to build your audience In this day and age, views are easily monetized and anyone who can generate a large viewership will get paid really well. Influencers on Instagram… Read More »How To Write A Blog Post With 20,000 Views And Drive Growth

B2B Marketing

B2B Content Marketing For A Tech Startup- A Complete Guide

Ad spend has very little to do with success in b2b content marketing  “How do I generate leads for my B2B tech startup?”  That is the million-dollar question for every tech startup, and I would argue even more so for a B2B tech startup. However, I would like to modify this question and turn it into a billion-dollar question instead.  “How do I generate qualified leads with minimal ad spend… Read More »B2B Content Marketing For A Tech Startup- A Complete Guide

Buyer Persona

Building An Evergreen B2B Buyer Persona For Your Tech Startup

Know your customers inside-out with this simple guide  I don’t have the time to build a buyer persona for my B2B company. I am just starting out, so I should just focus on getting customers now. This is a common reason (excuse) cited by founders or the marketing lead of tech companies for not building a B2B buyer persona We see this even more so in B2B companies, where some… Read More »Building An Evergreen B2B Buyer Persona For Your Tech Startup